'Active in Essence'
GSU Sports Clubs Logos
The first and foremost goal when conceptualizing the logos was to bring all the clubs into one cohesive and recognizable style. The logos were designed to mostly avoid standard pictograms and instead focus on the object separating the sport.
I took a stripped-down approach, taking the major identifiable object of one sport, such as a basketball, and removing elements to create a somewhat minimalistic version.
Complete Set of GSU Sports Club Logos
Swim Club Logo
Badminton Club Logo
Basketball Club Logo
Brazilian Jiu-Jitsu Club Logo
Golf Club Logo
Men's Soccer Club Logo
Ultimate Frisbee Logo
Women's Volleyball CLub Logo
'Get Moving'
Student Recreation Center Displays
I've had the opportunity to design a multitude of display screens and flyers promoting the various extracurricular activities gsu offers across all five of its campuses.
The primary design philosophy is to promote active action. The main focal point of each display is the student engaging in their respective action. this accompanied by bold lettering, simple and striking colors, all while providing the 3 most important details: what, where, and when.
the idea is that by highlighting the various sports student partake in, they'll be more inclined to explore the numerous offering GSU has and transform narrative of gsu being a 'commuter school' to a school with an active, engaged campus life.
Clarkston Spike x Smash (Display Screen)
Clarkston Tennis Tournament (Display Screen)
GSU Flag Football League (Display Screen)
Newton Throwdown (Display Screen)
Dunwoody Soccer Goal Kick Challenge (Flyer)
Decatur Fit Fest (Flyer)
World Cup Wednesday (1920 x 1080)
